Introduction: Embracing 2025 with Healthier Choices

Besides champagne and the ball-drop, ⁿothing is more synonymous with the New Year like resolutions.

This year, consumer habits reflect a renewed commitment to health and well-being. When we surveyed American consumers last month, we found that 67% of shoppers say they adjust grocery shopping and meal planning at the start of the year.

In fact, the insights from our 2024 survey of American consumers reveal clear trends in health-focused shopping and preferences for natural, plant-based, and nutrient-rich products. Let’s explore three key takeaways from our survey that can help CPG brands and retailers align with these shifting consumer priorities.