About Us

SideChef was lovingly built by a team that aims to entertain, inform and inspire everyone to lead better lives through the enjoyment of cooking.

Our Story

First came love, then came a Valentine’s Day dinner—or what should have been one.

Kevin Yu started SideChef because he wasn’t able to make his girlfriend a delicious (or ahem, even edible) dinner when he wanted to with the tools presently available to him. Realizing if he had a way to cook, or a GPS type cooking companion (an app, perhaps?) that showed him not only the recipe, but also how to mince the garlic, reminded him to set those timers and visually gave him the confidence and know-how to put together a complete dish (plating included) all in one place, that Valentine’s Day dinner (and perhaps life as he knows it) would have been oh so different.

Original SideChef Team, circa 2014

Original SideChef Team, circa 2014

Kevin with his signature spinach artichoke dip

Kevin with his signature spinach artichoke dip and if you couldn’t guess—the recipe is on the app.

Today, three years after that fateful dinner, we work hard every day to make SideChef the ultimate cooking companion and the best way to cook for anyone and everyone, no matter your skill level or cooking desires. If you want to make it and it’s on SideChef, consider it yours for the making. For a recipe to be eligible to be on the app it has to have step-by-step photos. From there, we include our foundational cooking technique instructional videos, timers and tips from the recipe creator and community.  All of these features work together towards the goal of helping each other cook better, together. 

From the food bloggers who’s recipes are on the app, to our dev team, to the user that just joined a minute ago–we are all united through SideChef by our passion for great food, and cooking and cooking great food! We believe, cooking great food for ourselves and the ones we love is one of the keys to a life better lived. 

Kevin remains the ultimate SideChef success story. He is most proud that he knows how to make an egg just about every way now. 

Follow his culinary adventures on Instagram at @kevinyuarts.

Our Team


CEO & Founder

Steve Joseph



VP of Operations




Director of Content


Content Manager


iOS Developer


Analytics Manager


Developer, Q&A


Content Manager, China


Community Manager


Content Manager


Head of Partnerships


Senior Client Programmer


Android Developer


Senior Software Engineer


Software Engineer

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