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SideChef in the Media

For PR/media inquiries, please contact:

Samantha Wan
Wagstaff Worldwide, Inc.
swan@wagstaffworldwide.com
323.871.1151

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Best cooking apps for iPhone and Android

We carry our phone with us everywhere we go — whether it be our living room, work space, or even the bathroom — so why shouldn’t we venture into the kitchen with it?

June 19, 2016

Give Your Smartphone a Kitchen Apron, Too

THESE days, you’re not limited to recipes in cookbooks…My favorite cooking app is SideChef, mainly because of one clever feature: You don’t need to tap on your device’s screen often with sticky fingers.

May 25, 2016

15 Best Recipe Apps

Learning to cook can be an intimidating experience; juggling ingredients and kitchen implements while keeping track of a recipe. Sidechef (Android, iOS) helps by delivering recipes with step-by-step instructions, complete with photos, videos and even voice instructions.

April 11, 2016

App of the Week: SideChef is like GPS for the kitchen

GPS has changed the way we drive. No longer do you have to closely analyze a map before heading out to a new destination; just punch in the address, make sure you have some gas, and hit the road. Now, you can apply that same mentality to cooking with SideChef.

March 11, 2016

SideChef Cooking and Recipe App: A New Way of Cooking and Learning

Never worry about making a mess of a recipe again when you use Kevin Yu’s the SideChef app in your pocket.

July 27, 2015

6 hacks to reduce your food waste and save

SideChef gives users step-by-step instructions, including photos and videos, for recipes and focuses on ideas for using up food. Recipe collections include Recipes for Ugly Fruit, 10 Green Smoothies to Clean Out Your Fridge and 6 End of the Week Frittatas.

July 13, 2015

The ABCs of Starting a Business Overseas

Californian Kevin Yu, founder of the SideChef cooking app, chose to rent out a room of his apartment using Airbnb for research purposes when he first moved to Shanghai.

June 10, 2015

In the Kitchen, There’s an App for That! But Do You Care?

A few years ago, former video game executive Kevin Yu was cooking for a girlfriend on Valentine’s Day when he discovered he’d forgotten the mushrooms for the mushroom soup. But that was just the start. He’d also lost track of timing on the various dishes, and he was just generally making a mess of things.

January 28, 2015

The best tech for Super Bowl Sunday

Nearly 185 million people are expected to tune-in to Super Bowl XLIX (#49 in case you’re not up on your Roman numerals) on February 1st. Whether you’re planning to party in front of the tube all day — or just catch the best of those insanely expensive commercials between your regular weekend shenanigans — here’s the rundown on all the apps and gadgets you’ll need.

January 25, 2015

4 Super Bowl Apps You’ll Want to Know About Before Super Bowl XLIX

“SideChef is a favorite food app for its great visual experience”

January 22, 2015

5 Healthy Apps and Services That Make Cooking Easier

This app literally talks you through the cooking process, narrating recipe steps to you and following voice commands like “next” or “back” when you want to skip ahead or repeat a step. Plus, it has built in timers to keep you on track as you move through a recipe.

January 20, 2015

Food and Tech: Reservations Apps, Online Grocery and Digital Cooking…

We explore how technology is changing the way we shop, cook and eat. Jonathan Gold, Ari Taymor and Ben Leventhal weigh in on reservation apps that sell access to exclusive tables. Plus, how Instacart Uber-ized grocery delivery and why the venture capital world is enamored with food.

January 17, 2015

SideChef App

It’s a bit too expensive to hire your own sous chef, but the SideChef app can make cooking a little easier.

January 6, 2015

The best (new and free) apps of 2014

Whether you’re looking for something to tap through while relaxing over the holidays or expecting to unwrap your first smartphone or tablet this season, you’ll want to download some apps to get the most out of your new digital device.

December 26, 2014

SideChef Raises $1 Million to Build a Global Community of Cooks

SideChef Inc., whose mobile app aims to change the way people cook and eat, has raised $1 million from investors in Asia, Venture Capital Dispatch has learned.

The seed round was led by Empower Investment, which is based in China, and Peacock Capital, which is based in Hong Kong, taking total funding to about $1.2 million

December 22, 2014

Best Christmas apps: The 12 apps of Xmas

Whether you’re doing a little last minute shopping, planning the easiest route home, cooking up a storm on Christmas morning or in charge of making the cocktails on New Year’s Eve, there’s no shortage of mobile apps that can ensure the festive season passes without…

December 18, 2014

The Death of the Cookbook?

Leafing through a shoebox full of goop-covered recipe cards is a seasonal ritual fewer and fewer Americans are embracing. The sauce-splattered cookbook beside the stove is being replaced by a butter-smeared iPad, with two new L.A.-based companies tapping into the growing recipe tech market.

December 9, 2014

App of the Week: SideChef

In a nutshell: Create delicious meals by following step-by-step instructions from SideChef.

November 29, 2014

Turkey dinner: there’s an app for that

Jane Wells tells us about an app that helps you whip up a Thanksgiving meal.

November 26, 2014

30 best Android apps and games this week

It’s time for our latest roundup of the latest, greatest Android apps and games, this time from the last two weeks’ worth of releases on the Google Play store.

November 25, 2014

30 best Android apps and games this week

It’s time for our latest roundup of the latest, greatest Android apps and games, this time from the last two weeks’ worth of releases on the Google Play store.

November 25, 2014

6 fun and useful apps for the holidays

Tis the season—to download free mobile apps!

November 20, 2014

6 fun and useful apps for the holidays

Ever feel like you need a personal assistant to help you get through November and December? These apps will make you feel like you’ve hired someone to help.

November 20, 2014

SideChef takes its Kickstarter-funded cooking app to Android

The hitherto iOS-only app has finally made the jump over to Android, serving up step-by-step cooking instructions from chefs, bloggers and more.

November 11, 2014

Radio Podcast- October 18, 2014

Guests: AM Show

Daniel Maurer- ”Sobriety: A Graphic Novel”

October 22, 2014

Play the Cook with SideChef

Kevin Yu was trying to whip together a three-course Valentine’s Day meal when things went awry.

“It was not edible by any means,” he said, laughing.

October 20, 2014

The Ultimate Autumn Comfort Food

Our friends from our favorite cooking and recipe app SideChef share this delicious recipe for the ultimate autumn comfort food: pumpkin mac and cheese. Recipe by The Candid Appetite.

October 13, 2014

13 of the best iOS apps from August

SideChef is an iPad app that uses audio and visual cues to guide you through the cooking process, and as of last month it arrived for iPhone users too.

September 1, 2014

SideChef Recipe App for iPhone

And, if you like experimenting in the kitchen you’ll like this: A new cooking app called Sidechef has launched for the iPhone. It features step-by-step instructions for more than a thousand recipes. …

August 25, 2014

Voice Activated Step by Step Recipe Guide App: SideChef

The just-launched iPhone version of the step-by-step cooking app SideChef is already soaring up the ranks in the iTunes Food and Drink store as cooks of all levels discover the app loaded with over 1,000 recipes by more than 100 chefs and top bloggers along with partners Atlanta’s Le Cordon Bleu and Alice Water’s Edible Schoolyard Project.

August 25, 2014

A smart cooking app for iOS

SideChef’s step-by-step recipes are augmented by high quality images and timers for time-sensitive steps. It can also read instructions out loud and respond to voice commands. Android version coming soon.

August 22, 2014

SideChef Celebrates Launch of iPhone Version of Cooking App at YouTube Space LA

Cooking app SideChef lived its vision of channeling the inner cook in all of us at YouTube Space LA on August 21 as the app celebrated the launch of its latest iteration geared for iPhone. A crowd of more than 200 foodies gathered to sample epicurean delights from tasting stations hosted by some of SideChef’s hottest bloggers.

August 23, 2014

6 Clever Items to Simplify Your Life – Cooking Guidance

If you’re always scorching the stew and you just can’t seem to achieve perfectly puffed chocolate chip cookies, let this free app serve as your new cooking companion.

May 9, 2014

Better Than A Sous, Meet The Side

Every chef needs an assistant, and SideChef, a newly Kickstarter-funded app for your iPad is a pretty great one. The concept, developed by founder Kevin Yu, combines the most modern technologies with international recipes, easy how-to instructions and more for an expert chef-ing experience, even if you only have amateur skills.

March 14, 2014

Pretty Little Dishes

On the Pretty Little Dishes side, I was included in the launch of SideChef—a fantastic cooking app for the iPad users out there!

March 8, 2014

NEW Just Jan’s recipes featured on Side Chef – “Cooking Made for Everyone”

NEW! ”Side Chef” is a brand new app offering step by step cooking instructions via your I-pad ( I-phone and Android coming soon) The app has launched today for FREE download on the I-pad app store. This app is designed to bring more people into the kitchen – “Cooking made for everyone”. It’s like having a virtual helper by your side in your kitchen.

March 7, 2014

Better Than A Sous, Meet The Side

I’ve mentioned before how much I love using my iPad for cooking and baking. I save recipes from blogs to Evernote Food. I have a board on Pinterest with yummy treats. I have a dozen different recipe apps right on my iPad. Now, a new one will be added to the mix. SideChef is a step-by-step cooking app that makes it easy for amateurs to feel like pros in the kitchen…

March 7, 2014

SideChef Introduces New Personalized Step-by-Step Cooking App and Global Community

Technology and apps have transformed our lives from the way we play games and share photos to the way we prepare meals in the kitchen. SideChef, a company focused on inspiring cooks of all levels…

March 6, 2014

Homemade and Wholesome – SideChef.com

A while back I was asked to be a part of a new app for people in the kitchen, which I of course thought was a worthy pursuit.

It just launched and while I don’t have an ipad to use the app myself, I can let you all know how to be a part of it.

SideChef believes cooking can be fun for everyone and I do too.

March 11, 2014

SideChef – Step by step cooking

Our verdict: Great!

➜ SideChef – Step by step cooking is a highly rated app (4.5-star).

➜ The app is free.

➜ SideChef – Step by step cooking is currently ranked #100 in free Food & Drink apps for iPad.

February 14, 2014

How to Stay Sane on Thanksgiving – Season Your Inner Chef

SideChef, an app launching in January, lets you handpick recipes, follow chefs, get step-by-step directions to follow along — so you don’t have to stress about the cooking.

February 14, 2014

SideChef App for iPhone

SideChef, a sous chef-like iPhone and iPad application by former Blizzard Entertainment’s World of Warcraft marketing and community manager, Kevin Yu, gives step-by-step meal preparation instructions and gaming features that reward users with badges, titles and achievements…

February 14, 2014

Anyone Who’s Ever Ruined A Meal Will Appreciate This ‘Virtual Sous Chef’ App

If you’ve ever ruined an entire meal because of a seemingly tiny mistake in timing or ingredient proportioning, than we have an app for you…

February 14, 2014

Here is a project that I have just contributed to.

Sometimes cooking can seem so daunting of a task that you don’t know where to start but Side Chef can help you take away that fear. Come and watch this video to learn all about it. Also visit this page to find out even more…

August 16, 2013

Here is a project The 10 Best Food-Focused Kickstarters

How many times have you tried to put together a dinner with a recipe you found online, only to have it turn into an annoying back-and-forth between the kitchen and the tiny, hard-to-read, even-harder-to-understand step-by-step instructions from your computer? The proposed app SideChef makes that process so much easier…

August 15, 2013

4 Cool Kickstarter Projects That Will Stimulate Your Senses

We’re loving the encouragement SideChef’s assortment of badges, achievements and titles offers and we were psyched to learn that the SideChef community allows the user to follow fellow culinary gurus and show off recipes of their own…

August 14, 2013

Crowdfunding: New Cooking App, Like a Sous Chef By Your Side

Thanks to the proliferation of the Food Network, online cooking education websites and recipe blogs, just about anyone can access inspiration for great DIY meals at the click of a button. But not all platforms provide detailed culinary instructions throughout the preparation process…

August 2013

SideChef Brings a Personal Sous Chef and Private Culinary Instructor to the Masses; Step-by-Step Interactive Assistant Positioned to Make Anyone a Master Chef

Kickstarter Campaign Introduces App that will Change the Way You Approach Home Cooking…

August 7, 2013

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