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San Francisco, CA, April 27, 2021: The all-in-one home cooking platform, SideChef, and Mix Lab, an innovative app developed by Bacardi, the world’s largest privately held spirits company, that gives cocktail lovers the experience of a well-crafted cocktail at home, have partnered to introduce elevated mixology classes straight from Mix Lab, onto the home cooking subscription service SideChef Premium.
Mix Lab mixology classes, brought to you by SideChef Premium, are focused on bringing the drinks back to the people. By pairing SideChef’s signature step-by-step recipe format and Mix Lab’s team of award-winning bartenders, the classes are designed to guide users to make cocktails such as the classic Negroni all the way to the intriguing Masala Milk Tea Punch.
“Anyone can be the master mixologist of their own home with these great cocktails, taught by a celebrated line-up of professional bartenders, paired with SideChef’s guided step-by-step instructions,” said Kevin Yu, CEO, and Founder of SideChef. “We are excited to work with Bacardi and the Mix Lab team to further pioneer how and where people can enjoy their next happy hour.”
These mixology classes are developed by the Mix Lab team of celebrated bartenders and are designed to help the at-home bartender progress from the classics all the way to cocktails involving infusion, syrup-making, and more exciting techniques. There are three series in total that will launch throughout the year, with series 1: Beginner Cocktails You Should Know now available on SideChef Premium. Each series is also split into three levels to help users advance into the more complicated cocktails with ease.
“We created Mix Lab to help people and arm them with the tools they need to mix a delicious drink at home without hesitation,” said Katie Kirkpatrick, Global Senior Director, Bacardi Owned Platforms. “We are thrilled to partner with SideChef Premium, helping build confidence for people by pairing our celebrated bartenders with their step-by-step format and creating an innovative cocktail experience from the comfort of their home.”
Beyond Mix Lab mixology classes, SideChef Premium also includes 800+ exclusive on-demand cooking classes from world-renowned culinary experts, including the winner of Top Chef Masters, contestants from MasterChef, The Great British Baking Show, and more. Each culinary expert features instructional guidance with step-by-step videos, cooking techniques and tips, and voice-guided cooking. Subscribe to SideChef Premium with a 7-day free trial here.
In addition to SideChef Premium, SideChef offers features that enable customers to have a seamless home cooking experience with one-click shoppable recipes, personalized meal planning, and the ability to connect recipes to smart kitchen devices from several leading kitchen brands for a true all-in-one home cooking experience.
About SideChef
SideChef is an all-in-one home cooking platform that provides over 18,000 interactive smart recipes with dynamic recipe guidance featuring hands-free voice commands, step-by-step photos, how-to videos, and built-in timers. SideChef partners with the world’s largest retailers, publishers, CPG brands, and kitchen appliance companies to offer users a seamless cooking journey, enabling personalized meal planning, over 10,000 one-click shoppable recipes to enable grocery delivery or curbside pickup, and smart kitchen connectivity.
SideChef is available for free on iOS, Android, Amazon Alexa, Google Home Hub, Samsung Bixby, and Portal from Facebook devices. SideChef has inspired over 20 million meals cooked in home kitchens around the world. For more information, visit www.sidechef.com.
About Mix Lab
Mix Lab is a new and innovative app, giving consumers the experience of a personalized, well-crafted cocktail at-home and the ability to create new drinks based on the ingredients they have on hand, while also creating opportunities for bartenders to build their name and reputation. Developed by Bacardi, the app offers more than 300 recipes, as well as personalized recommendations curated by the platform, and easy-to-follow video tutorials from expert bartenders to give consumers all the tools they need to make a cocktail like a pro at home. Download the Mix Lab app on iOS and Android, and follow Mix Lab on Instagram.
Press Contact
Caroline Eschbach, Managing Director, SideChef: caroline@sidechef.com.
Jessica Merz, Global Director, Corporate Communications, Bacardi: jmerz@bacardi.com.