Our Story

Meet Kevin.

A few years ago, he set out to cook dinner for his girlfriend and had an extraordinary revelation - he didn't know how to cook! Cookbooks and online recipes expected him to know how to do things like "blanch asparagus" and "mince garlic". Long lists of cooking steps felt too overwhelming to attempt, and that was his "aha!" moment. Kevin set out to create a new recipe format for the modern home chef.

Meet SideChef

A multi-platform all-in-one home cooking platform that provides over 18,000 interactive smart recipes with dynamic recipe guidance. Featuring hands-free voice commands, step-by-step photos, how-to videos, built-in timers, and over 10,000 one-click shoppable recipes for the ultimate home cooking experience. SideChef partners with the world's largest retailers, publishers, home-hubs, consumer brands, and kitchen appliance companies to offer home cooks a seamless cooking journey, enabling digital meal planning, grocery delivery, and smart kitchen connectivity. SideChef. Tastes like home.

Our Mission

“Empower homecooks to discover, learn, experiment, and cook great food.”

Our Values

Speed is our advantage

Believe big

We get through it

Own it

Side by side

Our Team

Kevin

Founder - CEO

Cadence

COO

Matt

CTO

Anna

VP, Strategic Partnerships

Jason

VP of Growth

Cathy

Financial Controller

Jonny

Director of Production

Marit

Senior Director of Product

Otto

Director of Platform

Paolo

Director of Engineering

Patricia

Operations Manager

Salim

Business Development Director

Sandie

Senior Director of Content Engineering

Jack

Test Kitchen Manager

Sergio

Senior Content Operations Manager

Anamarija

Graphic Designer

Antti

Data Engineer

Artem

Senior Videographer

Arthur

Senior Product Manager

Bob

QA Automation Engineer

Cortano

Associate Senior Videographer

Cosmo

Principal Software Engineer

Cristina

HR Generalist

Dandy

Senior QA Automation Engineer

Gabriella

Business Development Manager

Icon

Senior UX/UI Designer

Iva

Content Quality & Shoppability Manager

Jairo

Smart Recipe Lead

Kaiyuan

Senior Software Engineer

Katherine

Accounting Manager

Katya

Executive Assistant & Investor Relations Manager

Lee

Senior Software Engineer

Levi

Senior Software Engineer

Lin

Recruiter

Mandy

Senior German Translation and Localization Specialist

Qianqian

QA Automation Engineer

Qiuling

Office Manager

Scarlett

Culinary Editor

Shupo

Senior Software Engineer

Tina

Culinary Production Manager

Tony

Software Engineer

Valantina

Product Manager

Walter

Senior UX/UI Designer

Willy

Growth Marketing Manager

Zelda

Associate Senior Videographer

Zhangyun

Senior Software Engineer

Zhouchao

Senior Software Engineer

Zhuyang

Senior QA Automation Engineer