Insights & Trends on Food Advertising | SideChef

The Ultimate Guide to Food Advertising | 2025

Learn everything about food advertising, from branding to social media and paid ads. Discover expert strategies to grow your food brand in 2025.

Key Learnings from Shoptalk 2025: How Brands are Evolving Their Digital Strategies

Shoptalk 2025 highlighted key shifts in retail and e-commerce for food brands, from the power of video content to the increasing importance of influencer networks and first-party data. Here’s how these insights can shape digital strategies moving forward.

Recipe Product Placement

How Food Brands Can Stand Out in a Crowded Market (Branding Guide)

Discover expert strategies to help your food brand stand out in a competitive market. Learn how to use branding, storytelling, and engagement to win customers.

How Food Brands Use Social Media to Sell More (Proven Strategies)

Discover how food brands use social media to increase sales, engage audiences, and create viral campaigns. Learn proven strategies that work!

Launching Doritos Campaign During Superbowl Season

During the Superbowl season Doritos has taken over SideChef with an exciting multi-touchpoint campaign that brings bold flavors straight to home kitchens.

In-Recipe Campaigns for CPG Brands: What You Get and How It Works

Get to know how CPG brands can integrate their products directly into online recipes through in-recipe campaigns, enhancing brand visibility and consumer engagement. We explain where your brand will be shown and examples of how brands can leverage this strategy to drive awareness and sales.

Maximizing Your Brand's Impact with Shoppable Recipe Newsletters

In today’s digital-first world, brands are constantly looking for innovative ways to engage consumers and drive sales. One powerful strategy? Shoppable Recipe Newsletters.

February 18, 2025

Top 10 Easter Marketing Campaign Ideas to Boost Your Sales

Easter is a prime opportunity for food brands to engage customers. Here are 10 creative ideas to make the most of this festive season!

February 4, 2025

40 Essential Food Moments for Year-Round Marketing Success

From global celebrations to culturally significant holidays - we've listed key food moments per season that can inspire your marketing strategy

December 16, 2024

CPM, CPC vs. CPO: The Future of Performance Marketing

Learn how performance marketing for CPG brands is evolving with Cost-Per-Order Campaigns that guarantee number of orders sent to retailers.

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