Easter is a prime opportunity for food brands to engage customers, drive sales, and increase brand visibility. Whether you're selling baked goods, chocolate, eggs, nuts or confectionery, a well-executed Easter marketing campaign can help you stand out in a crowded market. Here are 10 creative ideas to make the most of this festive season - and they all involve online recipes!
Incorporating your products into Easter-themed recipes is a great way to showcase their versatility. Create engaging content featuring step-by-step instructions and beautiful food photography, then share it on your website, social media, and email campaigns.
SideChef's comparison tests have shown that in-recipe ads are 54% more effective when compared to traditional ads.
With in-recipe ads, you get to place your products directly within recipes, showcased as sponsored ingredients and with contextual ad banners. You are present with targeted advertisements at the most critical point in the shopper’s journey, making your brand their go-to choice. Learn more about how SideChef can run In-Recipe Campaigns for your product.
Send an Easter-themed newsletter featuring exclusive recipes, discounts, and product bundles. Use eye-catching subject lines like "Hop Into Easter Savings!" or "Egg-citing Recipes You Need to Try!" to boost open rates. When you run an In-Recipe Campaign with SideChef, you get newsletter promotions included for free, reaching a vast group of high-intent shoppers.
Build a central recipe hub on your website and link to it from all your social media platforms. Share bite-sized recipe videos, carousel posts, and behind-the-scenes content to drive engagement. Encourage followers to comment, like, and share their favorite Easter dishes. When you build your own recipe hub, be sure to include essential elements for engagement, such as allowing users to save a recipe shop ingredients and comment within a thread.
Learn more about how SideChef can help you build out a full recipe platform for your brand, or how you can integrate essential recipe engagement tools within your existing pages.
Simplify the cooking process for customers by making your recipes shoppable. Add direct purchase links to your website, allowing customers to buy all the ingredients they need in just a few clicks. This works especially well for meal kits or pre-packaged Easter baking bundles. Learn more about how SideChef can make your recipes shoppable.
Gamify your campaign with a virtual “Find the Easter Egg” challenge on your website or social media. Hide Easter eggs within your content (like in recipe videos or product images) and reward customers who find them with discounts or free products.
Want to get truly creative with a virtual easter egg challenge? Reach out to the SideChef team for custom development of gamified experiences!
Compile your best Easter recipes into a beautifully designed digital cookbook. Offer it as a free download in exchange for an email subscription, helping you grow your mailing list while providing valuable content to customers.
Host a social media cooking challenge where customers recreate your Easter recipes and tag your brand. Offer prizes for the best presentations, most creative twists, or the most-liked post.
Go live on Instagram, Facebook, or TikTok to demonstrate how to prepare Easter recipes using your products. Engage with viewers in real time, answering questions and offering cooking tips.
Encourage customers to submit their own Easter recipes featuring your products. Feature the best ones on your website and social media, turning your audience into brand advocates while gaining fresh, authentic content.
Learn more about SideChef’s tool for users to Build Your Own Recipes.
Engage customers with interactive content like “Which Easter Treat Should You Make?” quizzes or polls asking about their favorite holiday traditions. This not only boosts interaction but also provides insights into customer preferences.
Go bold and take-over a full recipe platform! We co-create a custom campaign landing page, showcasing recipes and featuring products. Let users browse inspiring Easter-themed content all in one place. Enhance the experience with seasonal editorial content, bundle deals, and interactive recipe or product recommendations based on quiz results. Personalized marketing leads to higher conversions!
Easter marketing isn’t just about selling products—it’s about creating an engaging, memorable experience for your audience. By leveraging recipes, interactive content, and social media, you can boost sales while building long-term customer loyalty.
Which idea are you most excited to try? Let us know!
A member of our team will reach out to you shortly.
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