From homepage takeover to engaging video content, this campaign seamlessly integrates Doritos into the cooking experience. We're going to walk through all the touchpoints included in this campaign.
Upon visiting the SideChef homepage, users will be greeted with a dynamic Doritos-themed homepage takeover featuring eye-catching visuals of classic and new Doritos flavors. A custom banner invites users to explore exclusive Doritos recipes, ensuring the brand is top of mind from the start. The recipe row highlights recipes featuring Doritos nacho chips, served as an easy afternoon snack.
Each recipe page, such as Doritos® Loaded Chicken Satay and Doritos® Loaded Breakfast Huevos Rancheros, showcases the Doritos product in various ways. This included product placement within the recipe visuals, a branded recipe title, recipe description telling the brand story in depth and sponsored ingredients with a matching banner ad right below it. Doritos is the creator of the recipes - users can browse all recipes on the Doritos Partner Page.
Below the recipe's instructions, people can view the full recipe video as well. This video will auto-play when user's click on the 'Watch Video' button within the cover image at the top of the page. At the bottom of the page, users can leave ratings and reviews.
To reach dedicated food lovers directly, a special Doritos feature will be included in the SideChef newsletter. Over 150K subscribers will receive a curated selection of must-try Doritos recipes, along with more information and product highlights to inspire their next meal. This newsletter targets an audience with high intent for shopping and cooking, and with an average open rate higher than 20%, it proves to deliver great engagement - proving the effectiveness of the campaign.
SideChef has extended the Doritos campaign presence beyond the site with targeted social media ads on social channels such as Pinterest. This drives additional traffic to the recipe hub.
Bringing the recipes to life, high-quality video content showcases the preparation of each Nacho dish in an engaging, easy-to-follow format. Showcasing a chef preparing the snack, these videos will highlight the versatility of Doritos in cooking. With this immersive campaign, Doritos transforms from a go-to snack into a must-have kitchen staple. For one of the recipe video examples, watch Doritos Loaded Air Fryer Nachos Video on YouTube.
To make recreating these recipes even easier, each branded recipe page features a shoppable integration that allows users to add Doritos and other sponsored ingredients directly to their online grocery cart. With just a few clicks, home cooks can have everything they need to prepare these snacks in their own kitchens, creating a frictionless path from inspiration to purchase. The recipe's ingredients are directly shoppable through SideChef's retailer partners, such as Walmart, Amazon Fresh and Instacart.
Are you curious to see what we can do to feature your food brand within SideChef's recipe network? Reach out to explore all options for a recipe-centered campaign for your food brand. We build a strategy for your brand, considering relevant food occasions, popular recipe content and identify your core target audiences. We decide which touchpoints to use in your campaign, and give full visibility in the campaign performance through detailed campaign dashboards and insight reports.
Learn more about SideChef's In-Recipe Campaigns.
Want to check out other case studies? Find them in our Success Stories.
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