COMPANY UPDATES
SIDECHEF AND HELLO HAPI PARTNER TO OFFER READERS ORIGINAL ASIAN-INSPIRED RECIPE CONTENT
SIDECHEF AND HELLO HAPI PARTNER TO OFFER READERS ORIGINAL ASIAN-INSPIRED RECIPE CONTENT. The two AAPI-led companies collaborate to bring authentic Asian voices exploring the unique flavors of Asian diaspora and its intersections with mainstream culture
May 7, 2024

SAN JOSE, CA, MAY 7th, 2024—SideChef, the all-in-one cooking, grocery shopping, and meal planning partner, and HELLO HAPI, the Asian American woman-founded storytelling and brand partnerships platform partner to showcase a selection of SideChef’s library of original recipes.

“HELLO HAPI is thrilled to announce our exciting partnership with SideChef with its user-friendly approach, vast recipe database, and seamless tech integration capabilities. It is also a great complement to HELLO HAPI’s goal to explore the intricate and culturally rich tapestry of the Asian diaspora and how it intersects with mainstream culture across various lifestyle categories, including food,” says HELLO HAPI Founder & CEO Ji Bowlus

HELLO HAPI readers can access a variety of Asian-inspired SideChef recipes such as:

  • Paleo Chicken & Scallion Lettuce Wraps
  • Korean Beef Tacos with Kimchi Pico de Gallo
  • Salmon “Bulgogi” with Baby Bok Choy and Mushrooms
  • Singaporean Style Chili Prawns
  • Vegan Mapo Tofu
  • Yuzu Pound Cake

About SideChef

Founded in 2013, SideChef is an all-in-one home cooking and online grocery platform. The award-winning app features over 20,000 interactive shoppable recipes with dynamic audio and visual guidance. SideChef’s key features include hands-free voice commands, step-by-step photos, how-to videos, built-in timers, one-click shoppable recipes, and curbside pick-up or grocery delivery through its partners. SideChef provides a seamless shopping and cooking experience at any level of expertise in order to simplify household chores and make time for the meaningful moments in life while also solving the daily dilemma of “What’s for dinner?."

SideChef partners with the world's largest retailers, publishers, home-hubs, consumer brands, and kitchen appliance companies such as Walmart, Amazon, Google, and more. As a marketing partner, SideChef builds technology tools to integrate step-by-step cooking experiences, AI solutions, shopability, and content creation for brands.   

SideChef's cooking platform and smart recipe format has been recognized in Inc 5000 2022, Fast Company’s Innovation by Design 2022, Entrepreneur 360 2016 & 2017, 'Best Apps of 2017' by Google Play, 'favorite cooking app' by the New York Times, and ranked iTunes Stores’ Top 10 Food & Drinks apps in over 100 countries. To learn more please visit www.sidechef.com

About HELLO HAPI

HELLO HAPI is a new-to-market storytelling media and brand partnerships platform that explores the intricate and culturally rich tapestry of the Asian diaspora and how it intersects with mainstream culture across various lifestyle categories.

Backed by a powerhouse Advisory Board, which includes Danisha Lomax, EVP, Head of Client Inclusivity and Impact at Digitas; Cat Lee, Tech founder of Pace Groups; Christina Lu, SVP of Strategy Carat; Gordon Bach, SVP Culturally Inclusive Media at Starcom; and Mike Tran, Founder and CEO of R3CESS, HELLO HAPI aims to ignite a movement of unity, understanding, acceptance, and authentic belonging. The advisory board shares a common passion for shaping an inclusive present that honors heritage, highlights unique journeys, and inspires and embraces community within the Asian diaspora and beyond. To learn more about HELLO HAPI, please visit www.hellohapi.com