Sunset Foods has partnered with SideChef to launch a new digital recipe platform called Recipe Rack. This microsite features over 8,000 step-by-step recipes, enhancing the grocery shopping experience with smarter, guided meal planning. The platform also opens new opportunities for ad revenue through strategic partnerships.
SAN JOSE, CA, JUNE 11, 2025–SideChef, the all-in-one cooking, grocery shopping, and meal planning partner, and Sunset Foods, a family-owned, neighborhood supermarket chain with five locations in Illinois, announces a strategic partnership to launch Recipe Rack, a new digital recipe microsite designed to inspire shoppers, simplify meal planning, and drive smarter, bigger baskets. Shoppers can access Recipe Rack using the in-store QR codes featuring ever-changing meal inspiration and by visiting https://recipes.sunsetfoods.com/.
Recipe Rack brings over 8,000 chef-tested recipes to Sunset Foods customers through a modern, easy-to-navigate interface. Built on SideChef’s Recipe Platform Technology, the platform features a robust homepage, advanced recipe search, and detailed recipe pages. Behind the scenes, a powerful recipe management system supports intelligent tagging, a comprehensive ingredient database, and a wide range of structured data and automations.
“With Recipe Rack, we’re bringing a new level of customer service into the digital space— offering an easy, intuitive way to discover meal ideas that fit your lifestyle. Whether you're planning family dinners, shopping on a budget, or exploring new flavors, you’ll find curated recipes updated monthly that reflect the season’s best ingredients and the latest food trends,” said James Rubly, Digital Marketing Manager at Sunset Foods.
“Each recipe is designed to be user-friendly, with step-by-step instructions, photos, and videos (select recipes)—no endless scrolling through to get started. You can filter by ingredient, cuisine, dietary restrictions, cooking time, and more. Look for the Recipe Rack signage in-store to access featured recipes instantly. We carefully curate each month’s selection of recipes to help make home cooking more approachable, inspiring, and fun.”
Recipe Rack is designed to grow basket size by providing meal ideas before and during grocery shopping. Each recipe is thoughtfully curated for simplicity and convenience. Sunset Foods partnered with SideChef, for its high-quality content and intuitive, user-friendly platform. As Rubly explains, “SideChef’s design, advanced site architecture, and proven success with other partners made it a perfect fit. Their robust system allowed us to launch the full platform in under four weeks.”
The U.S. retail media industry is expected to grow by 17.2% from 2024 to 2028, with US advertisers expected to spend over $62 billion on retail media in 2025 (Internet Retailing, 2025), making Recipe Rack a timely and strategic move for Sunset Foods while offering a useful resource to customers.
SideChef is a leading recipe technology company and trusted advertising partner that empowers brands and retailers with recipe-driven experiences to grow and market their businesses. With over 12 years of expertise, SideChef delivers innovative software solutions and contextual marketing strategies while operating its own award-winning shoppable recipe platform. Through its extensive network, SideChef enables brands to connect with high-intent grocery shoppers worldwide, reaching millions of home cooks and driving $200 million in annual basket value.
For more information, visit https://www.sidechef.com/business/
Founded in 1937, Sunset Foods is a family-owned grocery store chain serving the Chicagoland area with five locations. Known for its exceptional customer service, high-quality offerings, and strong community ties, Sunset Foods remains a go-to destination for fresh produce, gourmet items, and everyday essentials.
For more information, visit https://sunsetfoods.com/
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