In today’s convenience-driven digital landscape, embedding shoppable features into recipe content has become a must-have for any CPG brand looking to elevate its online marketing strategy.
With SideChef’s Shoppable Technology, brands can transform their recipe pages, websites, and social media channels into seamless shopping experiences—bridging the gap between inspiration and action with a single click.
A shoppable recipe button allows users to instantly add all ingredients from a recipe to their preferred online grocery cart. Rather than shopping for individual SKUs, consumers shop by meals—aligning with how real people plan and cook. The products are added directly into the consumer's cart on the retailer’s site, ready for final checkout.
This is more than a convenience feature—it's a powerful untapped opportunity in the foodtech space.
Online recipes play a vital role in consumers’ daily routines—and home cooks are more than willing to shop directly from them. Shoppers don’t think in terms of individual ingredients; they think in meals. The numbers speak for themselves:
Adding a shoppable button does more than streamline the user experience—it turns content into a commerce engine.
With SideChef, your brand can:
SideChef stands out as the only provider of a fully integrated, single-click shoppable recipe solution optimized for maximum conversion.
Here’s why brands trust SideChef:
Don’t just take our word for it—see the technology live in action on over 20 CPG sites like Bertolli, Del Monte, Best Foods, and Ocean Spray. Let’s dig a little deeper into some of our button placements.
Check out the shoppable recipe button one of their most popular recipes, the What She's Having Sandwich. The power of shoppable media was fully displayed during Hellmann’s Super Bowl ad campaign, where SideChef’s Shoppable Button impressions tripled during Superbowl Season.
Here’s one of the shoppable recipes to check out on Del Monte: Cheddar Corn Casserole Recipe.
See a shoppable recipe in action on Bertolli’s site: Mexican Chicken Alfredo Bake.
Give this shoppable recipe from Ocean Spray a try: Cranberry Banana Bread.
SideChef collaborates with more than 1,300 retailers, including Walmart, Instacart, Kroger, Amazon Fresh, and Target, offering users their preferred grocery options and ensuring purchasing capability for over 95% of US households.
Implementing the shoppable button provided CPG brands with powerful data and insights to better understand their customer's behavior and preferences.
By enabling users to add all ingredients from a recipe directly to their cart, brands could track purchase intent—revealing which recipes genuinely resonated with specific user segments.
This data offered a clearer picture of engagement, often highlighting top-performing recipes based on shopping behavior rather than just page traffic. In-depth analysis at the individual recipe level uncovered how users interacted with content beyond simple views, while metrics on retailer selection shed light on shopper preferences across different stores.
These insights extended to comparisons with other brands in the same category, helping to evaluate performance and inform more effective online marketing strategies.
In addition to the Shoppable Recipe Button, SideChef offers a suite of powerful add-ons designed to boost engagement, personalize user experiences, and drive measurable results:
Shoppable recipe technology isn’t just a feature—it’s a strategic decision to integrate them within your overall marketing channels. Make your recipes do more than inspire—let them convert, engage, and sell.
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