Recipe shoppable buttons are quickly becoming essential tools in the online food ecosystem. They allow users to turn inspiration into action — transforming a recipe they see online into a grocery cart they can check out with. For publishers, retailers, and food brands, these buttons create a new channel to drive conversion and deepen engagement.
In our article Shoppable Recipes: The Future of Online Food Retail, we explain how shoppable recipes work and why they’re transforming food retail. If you’d like to see some live examples from SideChef on CPG brand sites (such as Del Monte, Bertolli and Best Foods), check out our article on Shoppable Recipes Explained.
Why do shoppable recipes matter? It’s the start of a shift in users’ shopping behavior. Did you know that orders linked to recipe content convert 20% better than standard search-driven purchases? And retailers see a 30% increase in average basket size when their consumers add full-meal recipes directly to their carts?
In this article, we'll compare the top 8 shoppable button providers available in the US, looking at a variety of essential experience factors, such as load speed, number of clicks to cart, experience details and retailer coverage.
Not all buttons are created equal. The experience between Shoppable Recipe Buttons can vary widely in terms of speed, usability, accuracy, and retailer coverage. Some platforms focus on publisher monetization, while others invest in building full end-to-end journeys from recipe discovery to ingredient delivery.
In this article, we are going to compare the top 8 recipe shoppable button products:
Which one has the most outstanding feature? Which one has the best user experience? Note that we are only considering multi-product shoppability required for recipes, and not single-product shoppability. Hence, we will not look at the single product shoppable button by SmartCommerce, Price Spider or MikMak.
We will also evaluate each product with attention to alcoholic product shoppability, as that is a major market but requires special consideration. All of these products are available in the U.S., but we will also evaluate if the product is available in other countries.
Adimo supports full recipe-to-basket integration, allowing users to add multiple ingredients at once, usually within 2–3 clicks. While the interface is generally clean and publisher-friendly, the shopping journey is often embedded within marketing content, which may limit flexibility compared to standalone cart platforms. The button is lightweight and fast to appear on page load, but the transition to the shopping environment or retailer site may depend on the external retailer's API speed, making the pop-up flow sometimes less fluid than competitors like SideChef.
For retailer selection, Adimo excels with a vast network of supported retailers across over 70 countries, including major chains, for single-SKU shoppability. However, geo-location capabilities, such as changing ZIP codes or auto-selecting nearby stores, are more brand-initiated than user-controlled. Adimo is marketing-centric: its tech is designed to push sponsored products when available, which aligns well with CPG brand strategies.
However, non-sponsored product coverage is less transparent as users may not always get complete ingredient sets, and support for quantity matching or ingredient swaps is minimal or not visible from public demos.
On international support, Adimo leads, operating in Europe, Asia, North America, and beyond. Recipe shoppability is considered one of the many products Adimo develops for market solutions. It sits alongside broader shoppable content tools like “Buy It Now” and “Add to Basket”. As such, recipes are an important feature, but not the singular focus of the platform. Currently, Adimo has no public cooperation with any alcohol companies.
See Adimo live in action on Recetas Nestlé.
Chicory appends the “Get Ingredients” button directly to the online recipe content, allowing users to convert a recipe into a shopping cart with just a couple of clicks. However, the button takes a significantly long time to show up on the first load of the page. The UI/UX is lightweight and generally consistent.
Chicory has the simplest pop-up, which only provides the feature of changing the ZIP code and selecting the retailers.
It integrates with over 60 U.S. retailers, including major names like Walmart and Instacart. It supports auto-location and ZIP code entry, but the precision of retailer availability varies based on product data and inventory sync.
Chicory does not appear to specialize in alcoholic product routing; there’s no clear evidence that it can direct users to liquor-specific stores. Since Chicory does not have its own digital cart, we cannot conclude how it works on sponsored and non-sponsored products.
Chicory is U.S.-focused, with limited global reach.
See Chicory live in action on Tastemade.
Whisk, now operating under the Samsung Food brand, offers a rich and flexible shoppable recipe experience, but shoppability is only one piece of its broader smart food ecosystem. Whisk loads very fast and has a smooth and intuitive integration. With accounts enabled, users can save, share, and print the recipes.
Within over 3 clicks (the most clicks of all), users can add their recipes to the shopping carts. Whisk also has reasonable choices of nearby retailers and redirects users to the store page efficiently. However, Whisk has no formal support for alcohol routing, unlike Pear Commerce or SideChef.
Branded product prioritization is not the core competency for Whisk as it is not a media ad-tech platform. Hence, it does not have a clear distinction between sponsored and non-sponsored items. However, Whisk performs well in matching and availability checking, as well as smart swapping.
Whisk allows for logging in to the Whisk platform in order to save recipes and handle multiple recipes in the cart. Although this feature is not found as often in competing products, we find that it makes the integration less seamless, and it clearly shows that this is a separate product from the hosting site. Also, features like “copy link” and “print” are other features that further separate the widget from the hosting recipe, which would have its own URL and print capability.
Samsung Food supports the US, UK, and Germany, with multiple languages supported and regional settings in its app. Samsung Food aims to provide an all-in-one food platform encompassing meal planning, nutrition cooking, and smart appliances. With Samsung’s acquisition of Whisk, it seems that shoppable recipes are not a primary focus of their product, as we have not seen updates in quite some time.
See Whisk live in action on Perdue Farms.
Pear Commerce provides service mainly on the American markets, emphasizes local availability and dynamically adjusts based on inventory, and users can shop the recipe in 2 clicks. Through examples on Old El Paso and Pillsbury, with a simple and retail-driven UI, Pear Commerce is highly responsive to users’ current locations and recipe contents.
It offers any nearby store options with at least one available ingredient. It is good as clients have a wider range of choices. It is not good at the same time because some choices are meaningless. For example, for recipes with water or salt, grocery stores such as Petco and Office Depot are also included. On the other hand, Pear does well in sponsorship accuracy. Note that users cannot swap sponsored products even if the product is out of stock.
Based on our own research, Pear seems to have cooperations with alcoholic brands, but not with their shoppable button. For instance, their Buy Now appears on alcohol retail sites like New Belgium Brewing, allowing shopping of a single alcoholic product.
Pear is laser-focused on connecting CPG brands to retailers through shoppable content, including but not limited to recipes. Shoppable recipes are a critical use case for them, but always framed in service of retail conversion and brand value, not culinary exploration or lifestyle integration.
See Pear Commerce live in action on Old El Paso.
Northfork provides a more complete end-to-end solution, but only with one partnering retailer: Walmart. Through Tasty, we see Northfork supports recipe shopping with an independent page of a full cart experience. Northfork does not do well on user experience: clicking the button won’t redirect the user to the cart, which requires an extra click.
Northfork sometimes can’t get the user’s location, which also requires the user to enter the ZIP code manually. Northfork supports only Walmart. Northfork includes pantry item support, which is critical for long-tail grocery needs. Multiple recipes can be temporarily held in the shopping cart as well.
Finally, company focus is one of Northfork’s biggest strengths: their entire product offering centers around enabling retailers and content platforms to make recipes shoppable.
They are not a standalone widget like other products on this list, but a backend infrastructure requiring API integration instead. This provides a deeper integration with the site, shown by the grocery cart that lives on the site instead of a JavaScript widget, but it would mean the client would require greater technical expertise.
See Northfork live in action on Tasty.co.
Click2Cart, developed by SmartCommerce, is a commerce enablement tool designed to streamline the online shopping experience by allowing consumers to add products directly to their preferred retailer's cart with a single click.
Click2Cart offers a straightforward user experience. One outstanding feature is that it puts two buttons at the top and the bottom of the recipe for a more convenient user experience. Buttons and links load quickly, and the transition from content to the retailer's cart is seamless, minimizing delays that could deter potential buyers.
Click2Cart supports a variety of retailers, providing consumers with options to choose their preferred shopping destinations. However, the depth of integration with each retailer can vary, and the platform may not offer the same level of inventory awareness or geo-targeting capabilities as some specialized shoppable recipe platforms. There is limited information on Click2Cart's support for alcoholic products. We were not able to find any integrations with liquor retailers.
Click2Cart is effective in promoting sponsored products, ensuring that consumers are directed to retailers where the products are available. In the cart itself, sponsored products will be tagged with the words “Sponsored Item” below the name. This targeted approach benefits brands looking to drive sales through specific campaigns. The platform focuses primarily on sponsored content, and there is limited information on its ability to suggest alternative products or handle non-sponsored items within a recipe context. This could be a limitation for users seeking comprehensive shopping solutions for entire recipes.
Click2Cart operates primarily within the United States, with its retailer partnerships and integrations focused on the U.S. market. International support appears limited, which may affect its applicability for global audiences. SmartCommerce, the company behind Click2Cart, concentrates on simplifying the online shopping process through direct-to-cart solutions. While effective for quick product purchases from digital content, the company's focus is not specifically on recipe shoppability, which may limit its functionality for users seeking integrated meal planning and ingredient purchasing solutions.
See Smart Commerce live in action on Snackworks.
Destini offers a lightweight shoppable recipe button that functions similarly to Chicory’s, allowing users to click directly from a recipe page to begin adding items to a retailer cart. The interface is clean and integrates natively within recipe content.
The interaction is simple and low-friction. Buttons load reliably and require no external popups or overlays, as everything happens inline or through a redirect. This design choice ensures quick responsiveness but limits in-page customization and review.
Destini also shows above-average performance on alcoholic product support. It has been used in campaigns with alcohol brands like Alesmith Brewing Company, demonstrating that it can route users to liquor-specific retailers—something many competitors do not support. When evaluating sponsorship accuracy, Destini is built for CPG brands and does ensure that branded products appear only in locations where they are in stock.
However, non-sponsored product matching is minimal. Because Destini only adds a single product at a time, there is no holistic logic for full recipe completion, and it does not support ingredient swaps, pantry recognition, or quantity adjustment.
On country coverage, Destini is one of the few platforms to operate beyond the U.S., with confirmed operations in Canada and the U.K. as well. Finally, regarding company focus, recipe shoppability is one of many tools in Destini’s broader suite of product locator and commerce enablement services. While it can support shoppable recipes, it is not a dedicated recipe commerce platform. Instead, its core strength lies in helping CPG brands drive product discoverability and retail activation through location-aware widgets.
See Destini live in action on Domino Sugar, though it currently appears on only a select few recipes.
SideChef delivers one of the most complete and user-centric implementations of shoppable recipes on the market. Unlike all the other companies, SideChef supports the multi-button widget under the recipe, which offers a one-click solution for shopping the recipe. This gives the easier method for users to add items to cart.
The traditional pop-up is also available for clients to access all the other features of the widget, such as to change retailer stores. For retailer selection, SideChef integrates with an extensive list of national and regional grocers. Unlike most competitors, SideChef intelligently routes users to liquor-specific stores when it is sponsoring an alcoholic brand, making it the only platform in this comparison that treats alcohol as a first-class product category. This is especially important due to the different product availability of alcohol in the US.
On sponsorship accuracy, SideChef enables brands to ensure their branded products are only shown in stores where inventory is confirmed, making branded activations both efficient and measurable. At the same time, non-sponsored product availability and recipe integrity are maintained through smart substitution logic, real-time quantity control, and pantry recognition. This means users can always cook the recipe they see accurately and affordably.
SideChef works within the U.S., Germany, and the UK, with a growing international footprint and support for multiple retailer APIs across borders. Shoppable recipes are a core product for SideChef. With a holistic approach that connects content, commerce, and kitchen technology, SideChef sets a high bar in this category and remains the most complete solution for users who want to go from recipe inspiration to checkout with confidence and speed.
See SideChef live in action on brand platforms such as Ocean Spray, Bertolli and Del Monte.
Here’s a summary of the performance and capabilities of the 8 shoppable recipe button providers we analyzed in this article. Below the chart you’ll find a glossary with further details.
Download the full-size of this comparison chart.
Not all shoppable button platforms offer the same level of functionality when supporting a complete recipe-to-cart experience. Solutions like Chicory, Smart Commerce, and Destini offer lightweight integrations and broad retailer coverage, but they may lack more advanced capabilities such as multi-item cart logic, pantry-based recommendations, or flexible substitution features.
On the other hand, platforms like Samsung Food and Northfork provide robust customization and backend infrastructure. However, they often require user sign-ins or complex setup processes, which can interrupt an otherwise seamless user journey.
SideChef offers a distinctive balance of speed, accuracy, and full-stack usability. It is currently the only platform that supports a true multi-button interface, alcohol-specific product routing, quantity precision, and intelligent product substitutions—all while maintaining retailer compatibility across the U.S., UK, and Germany.
For brands, publishers, and platforms focused on high-conversion, recipe-driven shopping experiences, SideChef delivers a comprehensive and well-optimized solution.
With regular quality updates, an expanding network of retail partners, and ongoing optimization for performance, we’re proud to lead the way in recipe shoppability—and even more excited to become your partner in bringing it to life.
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