At its core, SideChef is a recipe technology company with over 12 years of experience developing and maintaining our own recipe platform (app + web), as well as building customized platforms for partners. We’ve collaborated with food brands (like Bacardi), digital creators (like BudgetBytes), retailers (such as Walmart), and appliance brands (such as Miele) to create complete recipe experiences—from standalone features to fully branded platforms.
Whether you're looking to launch a simple recipe website or a feature-rich platform with meal planning, community interaction, and gamified elements—we offer a fully customizable solution tailored to your brand’s needs. Start small or go big—you define the scope, and we’ll help you scale as you grow. Ready to build your own recipe experience?
Start with a simple, inspiration-driven recipe micro-site. Here are a few ways to get started:
When your brand is ready for deeper engagement, upgrade to a robust platform with:
Want to launch your own branded recipe experience? Let’s build it—your way.
We’ve heard it time and again: brand marketers struggling with CMS platforms that aren’t built for recipes—lacking flexibility, limited in features, and difficult to update for seasonal campaigns.
SideChef’s Recipe Management Tool is built specifically to solve that. With it, you can:
A platform designed with recipe creators and marketers in mind—so you can move faster, publish smarter, and stay relevant year-round.
For retailers, a thoughtfully curated recipe hub—both in print magazine and online—is a powerful strategic asset. It drives higher lifetime value and customer loyalty by embedding your brand into daily routines, making it harder for users to switch to competitors. In fact, users who shop directly from recipes on your platform can increase their basket size by up to 20% compared to those purchasing items individually.
With the right data and segmentation in place, you can take it even further—delivering personalized recipes alongside tailored product recommendations to deepen engagement and drive even more sales.
But the biggest revenue opportunity? Retail media. By embedding contextual ad placements within your recipe pages, you create valuable inventory that brand partners will pay for—turning your recipe content into a monetizable media channel.
If you’re not yet using recipes as part of your digital marketing strategy, you’re missing a major opportunity. Recipes evoke emotion, tell your brand story, and place your product in the heart of everyday life—from busy weeknight dinners to snack breaks and romantic holiday meals.
Recipes allow you to promote your brand in real food moments. We offer three campaign types, each tailored to specific KPIs.
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Maximize reach with branded recipes across our entire network. We optimize for impressions through:
Perfect for building awareness at scale.
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Drive conversions with performance-based placements. Your product is featured directly in shoppable recipes, with guaranteed orders sent to retail partners. Includes:
Ideal for driving measurable retail sales.
Engage and learn with a custom “What’s for Dinner?” quiz tailored to your audience. This campaign lets you:
A smart move for brands looking to connect and convert through insight-driven content.
Already running a recipe site? Want to enhance the user experience without heavy development? Our plug-and-play tools can be added to your existing platform with just a single line of code—minimal effort, maximum impact.
Turn your recipe ingredient lists into instant shopping experiences. A sleek, branded button appears automatically below your ingredient lists, enabling users to shop the entire recipe with a single click. Customizable to match your brand look and feel. Currently available in the US, UK, and Germany - ask us about retailer integrations in your region! Check out live examples:
Inspire shoppers directly on product pages. Show recipe suggestions that feature the product being viewed, giving shoppers real-life use cases and encouraging them to add more to their carts. This simple addition can significantly boost product engagement and conversion.
Don’t lose users because of dietary restrictions. Automatically adjusts ingredient lists and cooking instructions to fit common dietary preferences like gluten-free, low-carb, vegetarian, and more—transforming any recipe in your library to suit individual needs.
Unlock the power of AI for recipe content creation. As AI rapidly transforms the way we create, we’ve built SideChef Studio—a self-serve platform designed for content creators, marketers, and recipe managers to supercharge their workflow with intelligent tools tailored for food content.
Turn written recipes into stunning visuals—instantly. Our AI-powered recipe image generator creates hyper-realistic cover and step-by-step photos that rival professional studio photography.
Key features include:
The tool is currently available in beta for a select group of partners only - get in touch if you're interested to be added to the waiting list.
Your all-in-one hub for smarter recipe creation and management. This tool helps you:
Bridge your social content with a full recipe experience. Drop in the URL of your social video (TikTok, Instagram, YouTube), and we’ll automatically:
You’ll receive a single, shoppable recipe page link—perfect to embed in your video post so your audience can go from watching to cooking in one tap.
Download our one-pager with of SideChef's solutions - easy to share with your team!
Yes, we also offer custom work, so inquire with our team if you'd like to strategize which unique solution we can build you. Contact us below and we'll schedule an intro call with you.
A member of our team will reach out to you shortly.
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