SideChef Appoints New Board Member, Jan Hall
Hall brings a diverse leadership background with experience in executive roles at Neutrogena, Coca-Cola, and more
November 29, 2023

SAN JOSE, CA, NOVEMBER 02, 2023 - SideChef, the award winning step-by-step home cooking app/platform as well as retail and marketing tech partner, is pleased to announce the addition of a new board member, Jan Hall. Hall’s role will lead and guide SideChef through strategic vision, assist as an advisor, scale up the network and share knowledge and experience.Prior to joining GHSI, Hall served in leadership positions for both large and small companies, including CEO positions at three privately-held companies in the health and wellness sector, and senior executive roles in global CPG corporations such as The Neutrogena Corporation, The Coca-Cola Company, The Wonderful Company, and more.

Hall is an experienced business leader with more than 25 years of experience in food, beverage, consumer health and personal care industries across a broad range of categories, channels and geographies, including domestic and international markets. Currently, Hall acts as the President and Chief Executive Officer of publicly listed Guardion Health Sciences, Inc. (GHSI).

“For every person we bring into our team, we look at the impact or change they will bring,” says CEO & Founder, Kevin Yu. “With Jan’s extensive career at world class CPG companies, we are aiming to raise the bar to the next level in technology solutions through innovation and digital transformation goals.”

Hall has served as a director on several boards, including strategics such as the Neutrogena Corporation, family-owned private company, Mario Camacho Foods, private equity firms, Designer Wellness and M2 Ingredients Inc., and, as an independent director for leading Canadian organic baby food company, Baby Gourmet, through to acquisition by the Hero Group. She currently serves as the board chair of Fieldless Farms, Inc., a PE-backed early stage vertically integrated hydroponic business located in Canada.

"I’m thrilled to join Kevin and the SideChef Board members,” says Hall. “As a one-shop stop for all cooking needs, SideChef has attracted a growing community of consumers looking for quick and easy ways to create delicious healthy meals. As a professional in the food and beverage industry with a passion for clean healthy home cooked food, and as a mom of two sons learning to cook from scratch, I love what the SideChef team has created and am excited to contribute to their future growth."

About SideChef

Founded in 2013, SideChef is an all-in-one home cooking and online grocery platform. The award-winning app provides over 20,000 interactive shoppable recipes with dynamic audio and visual guidance. SideChef’s key features include hands-free voice commands, step-by-step photos, how-to videos, built-in timers, one-click shoppable recipes, and curbside pick-up or grocery delivery through its partners. SideChef provides a seamless shopping and cooking experience at any level of expertise in order to simplify household chores and make time for meaningful moments in life while solving the daily “What’s for dinner?” question.

SideChef partners with the world's largest retailers, publishers, home-hubs, consumer brands, and kitchen appliance companies such as Walmart, Amazon, Google, and more. As a marketing partner, SideChef builds technology tools to integrate step-by-step cooking experiences, AI solutions, shopability, and content creation for brands.

SideChef's cooking platform and smart recipe format has been recognized in Inc 5000 2022 & 2023 Fast Company’s Innovation by Design 2022, Entrepreneur 360 2016 & 2017, 'Best Apps of 2017' by Google Play, 'favorite cooking app' by the New York Times, and ranked iTunes Stores’ Top 10 Food & Drinks apps in over 100 countries. To learn more please visit