5.86

iROAS Achieved

3.4%

Incremental Sales Increase

25%

Exceeded Campaign Targets

The Challenge

Bob Evans®, a trusted brand in comfort food, set out to engage a nationwide audience of married consumers aged 25-45 with two of their flagship products: Original Macaroni & Cheese and Original Mashed Potatoes. With a primary objective of boosting sales and maximizing conversions at two major retailers, the campaign aimed to deliver a seamless shopping experience across both online and in-store channels.

The solution

A

Geotargeting for Enhanced Reach: Leveraging geotargeted ads to focus on regions with the highest sales potential.

B

Recipe Integration: SideChef prominently showcased recipes featuring Bob Evans Original Macaroni & Cheese and Mashed Potatoes across its website, app, and partner networks.

C

Enhanced Product Positioning: Bob Evans Macaroni & Cheese and Mashed Potatoes were featured as default ingredients in relevant recipes across the SideChef platform, simplifying consumer choices and driving direct product purchases.

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