Sales lift for the best performing product

Higher dwell time on Sponsored Recipes*

*GOYA® vs. Comfort Food Recipes

Above agreed performance goals

The Strategy

Leveraging the widespread popularity of chili, the campaign aimed to drive consumer action and boost sales of GOYA® Beans. In-recipe placements were activated on the SideChef website and app, complemented by strategic use of social media, GOYA®-branded newsletters sent to all SideChef subscribers, and the publication of targeted articles—all working together to deliver a cohesive, conversion-focused message. To amplify results, strategic retail partners were selected nationwide to maximize both in-store and online impact.

The Outcome

A

GOYA®’s Versatility Across Audiences - The close performance across audience types indicates GOYA®’s versatility, with potential to connect meaningfully across both practical and aspirational needs.

B

Super Bowl Week Drove Peak Orders - GOYA® beans are not just pantry staples but also seasonally relevant and event-driven, offering strong opportunities to capitalize on major food occasions.

C

From Interest to Growth: The GOYA® Opportunity - GOYA® recipes outperformed the top three categories in average dwell time, driving deeper consumer engagement and creating opportunities to expand into additional GOYA® product lines.

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