8.72

ROAS Achieved

11.9%

Incremental Sales Increase

20%

Over Delivery Of Campaign Target

The Challenge

Goya, a top Hispanic food manufacturer, aimed to captivate consumers with their renowned coconut-based products, such as Coconut Milk and Cream of Coconut. Their mission was to Strengthen their market position, Elevate holiday sales and Inspire seamless transitions to online purchases.

The Solution

A

Strategic placement: Showcased product-centric recipes across the SideChef website, app, and partner platforms

B

Product prominence: Ensured Goya’s products were the default choices in all recipes featuring their ingredients on the SideChef platform

C

Social media amplification: Extended campaign reach through social media, using shoppable links for direct purchases.

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