Core Customers: Older consumers (45+) are the primary buyers, likely using the products for traditional cooking and baking.
Decision Makers: Women drive the majority of purchases, suggesting campaign should focus on household decision-makers.
Marketing Hacks: Opportunity to create more modern, on-the-go usage occasions for younger audiences.
Targeting Insights: Leverage other key dairy events, such as dairy month, ice cream day, back to school, etc.
“Our partnership with SideChef delivered outstanding results, with a 14.3x ROAS and +9% outperformance of our contracted orders, surpassing our goals. This campaign strengthened Kemps Half & Half and Whipping Cream presence during the key holiday time frame while providing insights into our core consumers. We look forward to building on this success and expanding our reach to new shoppers.”
Molly Brink, Kemps Brand Manager
