The Recipe Engagement Hub was integrated within the Marks and Spencer website and app and launched in both app and web within three months.
Shoppers can browse for recipes within a curated homepage feed, advanced search and recipe category pages. They can save recipes, access a personalized meal planner, and add ingredients to an interactive shopping list.
The platform hosts all "Cooking With The Stars" recipes, enabling viewers to effortlessly access, shop for, and recreate the recipes from celebrity chef Tom Kerridge and ITV’s Cooking with the Stars contestants. “It’s an exciting milestone to kick off our UK expansion with Marks & Spencer and to launch Cooking with the Stars recipe content. We are pleased to allow users to make what they see on the show, with all of SideChef’s end-to-end recipe guidance, meal planning, and shopping capabilities,” said SideChef CEO and founder Kevin Yu.