Strategic Recipe Placement: SideChef strategically featured recipes highlighting their Taco Seasoning and Garlic Powder across its platforms—website, app, and partner networks—to enhance visibility and encourage consumer interaction.
Social Media Engagement: SideChef amplified the campaign through diverse social media channels, utilizing shoppable links to facilitate seamless transitions from consumer interest to actual purchases.
Product Integration Initiative: Ensuring the promoted products were default choices in all relevant recipes on the SideChef platform, simplifying consumer decision-making and promoting direct purchases.
